BESEDO

CONTENT MODERATION

Besedo is a Swedish content moderation specialist. It uses a combination of Artificial Intelligence (AI) and human expertise to identify criminal, fraudulent or offensive User Generated Content (content added to a site by a customer/member of the public). It had little to no footprint in the UK and US and therefore engaged Five Zero to quickly raise its profile in both markets using thought leadership and issue based content in key titles across business, national, vertical and trade. Five Zero identified key trends to create fresh content as well as repurposing content already used in Sweden securing immediate results.